I posted a new video on my website and you can watch it by clicking here.
This video provides some powerful uses of social media in the context of bringing awareness to issues that would have eluded us in the absence of these powerful new technologies. If you are a business with a purpose, you are very lucky to be operating in an environment that has so many opportunities for you to reach out to your target audience with your authentic content on a very small budget.
It may be intimidating to try these new technologies or we may pledge that we are too busy. Yet it is important to note the resistence you have towards these new opportunities, because you may be using the same mindset of resistence to view other opportunities that surround you, but you miss them because of a closed mindset. On the other extreme you may be so excited about all these new technologies that you lose perspective of how they integrate with your overall purpose. Using these technologies without authentic content that is meaningful to your desired audience is a waste of time for everybody.
Stay open, learn, and then decide how to use these technologies mindfully to deliver content that is authentic and meaningful to your target audience.