Tuesday, March 16, 2010

If You Cannot Blog Regularly, Then Should You?

“We don’t want to start a Blog because we cannot keep up with it regularly.” I hear this from most of my clients, who are mostly small to medium businesses driven by a purpose or are non-profits. This post addresses the question, if you cannot post “regularly” should you have a Blog?

There are many posts out there addressing this question. For example, read the one by Liz for a decent perspective. And of course Seth Godin is always insightful.

Many of the popular posts consistently advicePost only when you have something to say” (Godin) or “Do what works for you.” Yet, the experts do suggest a need for some kind of regularity and may make recommendations, “post at least three times a week.” (Liz). This can scare many people away from giving Blogging a shot at all.

I will make some points that may have been made by someone somewhere, but to the best of my knowledge, I have not seen anyone explain it this way. And yet, this is what I see as the most authentic way of doing business and all related activities, including Blogging.

The New Mindset for Blogging

1) What is the purpose of your Blog?

If you are blogging primarily with the purpose of driving traffic (we all want traffic but here I mean primarily for traffic) then regularity and frequency may be very important. But what if you were a doctor or a research scientist, whose insights and new discoveries were not as frequent as a wine connoisseur’s musings on which cheese goes with a particular wine or the top Blogger’s discoveries of the best video games in the market, should the doctor or scientist not have a Blog?

The point I am trying to make, in case it was not obvious, is that if you are inspired or have something valuable to share, then share. Don’t hide away because you cannot post regularly. I am sure people will understand if you did not have a new discovery to write about each week :)

Main point here: If you are a person who has cool ideas, insights, and inspirations that can uplift people and bring more awareness, then let the Blog be a channel for you to share your insights. Period.

2) The Two Boxes: Please step out

There is one group of people who reside in a box of “should” and “have to” Blog a minimum number of times a week or day or month. Then there is another box of people whose mantra is “I can’t” do it regularly so “I won’t” do it at all. Any kind of pre-conception, involving the like of “shoulds,” “have tos,” “can’t,” involves living in the past or the future and certainly not in the present moment.

So, if you are a person committed to writing a minimum number of posts a week, ask yourself the questions – Is the writing inspired and flowing? Is the process of Blogging enjoyable or a struggle, another task you need to tick off on your list? If you feel Blogging is a struggle, then you are probably not operating from the present moment. And consequently, when you write from a stressed place your audience will also not connect with your writing.

On the other hand, if you are a person who shies away from writing all together because you feel you don’t have the time to write regularly, let me ask you, what do you do when you have an inspired thought that could change the lives of many people? Do you just channel those thoughts in service of the few people you meet in the course of your work and deprive access to all the other people who don’t know you but could benefit from the same?

Main point here: Operate in the present moment. Don’t get boxed one way or the other. Stay open to the possibility of Blogging and Blog when you feel inspired.

3) I am Blogging now, but no one is reading

Okay, so you have come out of the box of “can’t” and “won’t” and have started to Blog when inspired. But you find that no one is visiting your Blog or leaving any comments. But wait, did you invite anyone to your Blog? Or does that feel intimidating or just plain wrong – isn’t that like hard core selling – asking people to come to your Blog?

Now think about it this way. You have prepared a great meal, nutritious and delicious, enough to feed a 100 people. So many people are going to be nourished by your meal. Just one problem, you did not invite anyone. There are so many starving people who could gain from what you have to offer, but they have no way of knowing that your home has this food to offer. So, what you could and would do, is let people you know spread the word that nutritious food will be available from time to time and let people who need it get in touch with you.

In the world of Blogging this would mean that you tell your personal contacts and social networks to spread the word to people who can benefit. You may use other social media tools like Facebook and Twitter as well. And people who are interested in your nurturing posts can stay in touch with you by subscribing to your Blog because they know that every now and then you will have something amazing to offer and they want to be there to receive it.

Main point here: When you have something valuable to offer, let people know about it.

4) Invitations have been sent, yet no one is coming or commenting

So you write an inspired post and even invite people and nothing happens. There are many reasons people don’t comment. Here is a good post on 10 reasons why people don’t leave any comments

Worse still, no one comes to your Blog. What do you do? Do you think this is a waste of your time? Should you stop Blogging? If you have such thoughts it is time to go back to point 1 above – If you are a person who has cool ideas, insights, and inspirations that can uplift people and bring more awareness, then let the Blog be a channel for you to share your insights. Period.

What this means is your being and doing is one and the same. You wrote because you were inspired to do so and you did it in the spirit of spreading awareness. Writing when inspired - that in itself is the goal and the reward.

Like the man who made beautiful statues of sand on the beach and watched them get washed away, enjoy the process of inspired creativity, with no other expectations.


  1. Hi Shalini,

    I was just talking about this with a client earlier this evening. I appreciate the points you made in your blog. After similar discussions and consideration, my client and I decided that having a *target* that felt like a reasonable guideline would prove helpful for those of us who DO have something to say, but who also need to budget our time among many hourly demands.

    My personal target blog publishing period is once per week. This way, I have set it as ONE of my priorities, but am not making it the such a big thing that it becomes burden taking away from other important priorities in my life.

    My client and I also agreed that when we are passionate about our topics, we *want* to share, so working from that place, it is not about only visibility and marketing strategy, but about real value shared that allows others to make a brand of *who* we actually are, and then choose whether they like that brand. Speaking personally, that is how I like to work. :)

    M. Petruzzi

  2. Hi Mark,

    I appreciate your comment, especially about having a target as a guideline. Because I think there are people who work better knowing and planning their schedules. But I am also finding that there are people who would shy away from Blogging all together if they were asked to think of a target.

    When I started, and up until today actually, I felt I will Blog only when inspired, with no target in mind at all. And I have Blogged because I have an idea in my head and want to put it down and save or it is an idea for a workshop that I write about or an idea from a workshop and want to keep a record of that insight and share it with the workshop members. And eventually I may end up putting the posts together into a book.

    But today, I did decide that I have so many ideas in my head that its a disservice to myself if I don't get it out of my system, and plan to post at least once a week :)

    Good to connect with you :)